Blueground
Blueground is a technology-powered property company offering premium, fully furnished apartments for flexible stays of 30 days or more. Targeting corporate travellers, expats, and professionals seeking a home away from home, Blueground combines the comfort of a luxury apartment with the ease of a hotel — all managed through a seamless digital platform. Operating across more than 30 cities in 15+ countries, Blueground is reshaping the global furnished apartment market with scale, technology, and design excellence.
Blueground Business Proposition:
- Massive Market Opportunity: The global corporate housing and extended-stay market is valued at over $50 billion and growing rapidly.
- Technology-Driven Platform: Proprietary tech manages everything from booking to maintenance, creating a scalable, asset-light model.
- Premium Brand: Blueground apartments are curated to the highest standards of design, furnishing, and amenities.
- Proven Business Model: Successfully operating in 30+ cities with a scalable expansion blueprint.
About Blueground:
- Country of Origin:
- USA (founded by Greek entrepreneurs)
- Year Founded:
- 2013
- Cities:
- 30+
- Countries:
- 15+
- Apartments:
- 15,000+
Founded in 2013, Blueground disrupted the traditional furnished apartment market by building a technology platform that curates, furnishes, and manages apartment inventories at scale. Instead of long-term leases or expensive hotels, Blueground clients enjoy beautifully designed, fully equipped apartments available from one month, with digital check-in, 24/7 support, and a concierge app managing all needs.
The target customer is the modern professional: corporate relocation clients, remote workers, expats, and business travellers who need comfortable, flexible housing without the hassle of furnishing and setting up a traditional rental. Blueground’s model generates strong revenues from corporate clients who book at scale, with individual bookings driving additional occupancy.
Blueground Currently Operates in these Countries:
Blueground Income Streams:
Blueground Training & Support:
Technology Platform Onboarding
Comprehensive training on the Blueground property management platform, booking system, and client communication tools.
Apartment Curation Standards
Design guidelines, furnishing specifications, and quality standards training to ensure every apartment meets Blueground’s premium benchmark.
Corporate Sales Support
Training on approaching corporate clients, managing accounts, and building a B2B pipeline in the local market.
Blueground International Partner Profile:
- Real Estate or Hospitality Background: Experience in property management, hospitality, or real estate investment.
- Access to Inventory: Ability to source, lease, or own quality apartment units in prime city locations.
- Corporate Network: Connections to multinational corporations and relocation businesses that drive B2B demand.
- Technology Affinity: Comfort with operating a technology-driven, data-managed business model.
Blueground Expansion Opportunities Available in these Countries/Regions:
Brand Manager: Abada — hussein@abadaglobalsourcing.com | +971-55-460-4119
Interested in Blueground?
Contact our team to learn more about this expansion opportunity.