Pingu's English
Pingu's English is an internationally acclaimed English language learning programme for children aged 3–12, developed by the Houghton Mifflin Harcourt Group and built around the globally beloved Pingu character. Combining a research-backed curriculum with engaging storytelling, interactive learning activities, and the endearing appeal of Pingu, the programme makes English language acquisition effective, memorable, and fun for young learners around the world.
Pingu's English Business Proposition:
- World-Renowned Character: Pingu is recognised by over 500 million children globally, providing instant brand recognition.
- Research-Backed Curriculum: Developed by Houghton Mifflin Harcourt, a leading global educational publisher.
- Proven Demand: English language education is the world’s largest private education sector with consistent demand growth.
- Comprehensive Support: Full training, marketing, and ongoing academic support for all franchise partners.
About Pingu's English:
- Country of Origin:
- UK (global)
- Developer:
- Houghton Mifflin Harcourt Group
- Character:
- Pingu (BBC)
- Age Range:
- 3–12 years
- Number of Centres:
- 3,000+ worldwide
Pingu’s English uses the warmth and humour of the Pingu character — adored by children across the world — as the anchor for a structured, level-based English language curriculum. The programme features eight progressive levels aligned with the CEFR framework, covering listening, speaking, reading, and writing through songs, stories, games, and interactive activities.
The franchise model is highly adaptable: centres can operate as standalone schools, within existing language schools, or inside international nurseries and primary schools. With over 3,000 franchised centres in 80+ countries, Pingu’s English is one of the world’s most widely deployed children’s English programmes.
Pingu's English Currently Operates in these Countries:
Pingu's English Income Streams:
Pingu's English Training & Support:
Initial Teacher Training
Certified training for teachers on the Pingu’s English curriculum, teaching methodology, and classroom management.
Franchisee Business Training
Comprehensive training on centre management, marketing, enrolment, and brand standards.
Ongoing Academic Support
Regular curriculum updates, academic consultancy, new level launches, and access to an online teacher community.
Pingu's English International Franchisee Profile:
- Education Passion: Genuine commitment to improving children’s English language skills and life outcomes.
- Teaching Background: Prior experience in education, training, or child development is advantageous.
- Community Connection: Strong local network to recruit students and build the centre’s reputation.
- Brand Ambassadorship: Commitment to upholding Pingu’s English brand values and academic standards.
Pingu's English Franchising Opportunities Available in these Countries/Regions:
Brand Manager: Abada — hussein@abadaglobalsourcing.com | +971-55-460-4119
Interested in Pingu's English?
Contact our team to learn more about this franchise opportunity.