True Gamers
True Gamers is the Middle East’s leading gaming and entertainment brand, offering an immersive destination experience for gamers of all ages and levels. With state-of-the-art gaming stations, private rooms, VR experiences, e-sports arenas, and a full food and beverage offering, True Gamers has redefined the gaming lounge concept as a premium lifestyle and entertainment destination. Launched in Saudi Arabia, True Gamers now operates across the GCC and is expanding globally.
True Gamers Business Proposition:
- First-Mover Advantage: The pioneer and leader in premium gaming lounge franchising in the Middle East.
- Booming Sector: The global gaming market exceeds $200 billion, with the MENA region among the fastest-growing.
- Multi-Revenue Model: Hourly gaming fees, food & beverage, merchandise, tournaments, and corporate events.
- Strong Community: Built-in gamer community and social media following driving organic growth and repeat visits.
About True Gamers:
- Country of Origin:
- Saudi Arabia
- Year Founded:
- 2017
- Number of Outlets:
- 40+
- Formats:
- Gaming Lounge, e-Sports Arena, VR Zone
True Gamers was founded in 2017 in Riyadh with a vision to create the ultimate gaming sanctuary — a place where gamers could connect, compete, and enjoy the best gaming technology in a premium social environment. The brand quickly became the reference point for gaming culture in Saudi Arabia and expanded across the GCC.
Each True Gamers venue is equipped with the latest PlayStation and Xbox consoles, high-performance PC gaming rigs, VR stations, and dedicated e-sports competition areas. The food and beverage menu is tailored to gaming culture, with gaming-themed meals and drinks adding to the immersive experience. The brand’s tournament hosting capabilities make it a hub for competitive gaming events and brand sponsorships.
True Gamers Currently Operates in these Countries:
True Gamers Income Streams:
True Gamers Training & Support:
Operations & Technical Training
Comprehensive training on gaming equipment management, venue operations, customer experience standards, and F&B service.
Community & Tournament Support
Guidance on building the local gaming community, hosting tournaments, and managing e-sports events.
Marketing & Digital Support
Social media content, influencer campaign frameworks, launch activations, and access to the True Gamers brand community.
True Gamers International Franchisee Profile:
- Passion for Gaming: Genuine enthusiasm for gaming culture and creating community-driven entertainment experiences.
- Entertainment or Retail Background: Experience in leisure, entertainment, or experiential retail is advantageous.
- Prime Venue Access: Ability to secure large-format spaces in malls, entertainment districts, or leisure hubs.
- Capital Readiness: Sufficient investment capacity for fit-out, equipment procurement, and launch.
True Gamers Franchising Opportunities Available in these Countries/Regions:
Brand Manager: Abada — hussein@abadaglobalsourcing.com | +971-55-460-4119
Interested in True Gamers?
Contact our team to learn more about this franchise opportunity.